Ben Hughes

Rewarding Greatness In the formative years of online fundraising, many nonprofit organizations assumed that if they built a Web site with a device to accept donations, donors would come. But to the chargrin of many fundraising pros who thought that was the only thing needed for effective online fundraising, donors came in fits and starts. What fundraisers learned -- albeit slowly -- was that donors want information, information and more information. They want ways to voice their opinions to elected officials, tips on how to cope with dibilitating disases and a resource bank chock full of places to go, both online and off, to

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