Donor stewardship is even more important during these difficult times. These four stewardship strategies will help your organization build key relationships.
Read More4 Effective Stewardship Opportunities During a Pandemic
Person: Adrian Sargeant
AFP Conference Roundup: Three Main Loyalty Drivers — Donor Satisfaction, Commitment and Trust
Improving donor-attrition rates can increase the revenue an organization generates by anywhere from 50 percent to 200 percent, according to Adrian Sargeant, Robert Hartsook Chair in the School of Public and Environmental Affairs at Indiana University.
Read MoreAfter the Acquisition
For some months now, I’ve been collecting samples — giving small donations to a number of charities (in addition to those I usually support), so that I can get an idea of who’s doing what with their “post-gift” donor communications.
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