Adams Hussey

We really liked what Adams Hussey’s Kim Cubine had to say in a recent guest rant at The Agitator, Roger Craver and Tom Belford’s blog. Kim was ranting in reaction to a feature about online fundraising versus direct mail in a recent article in The Chronicle of Philanthropy. With thanks to Tom and Roger, we’re excerpting the post here. “‘Direct mail is on life support,’ says Michael Hoffman, chief executive of See3, a Chicago consulting firm that specializes in nonprofit fundraising and communications. ‘Charities that have relied on direct mail to get new donors have to start thinking about what’s next, or they will

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