White Plains, New York

White Plains, New York, May 14, 2009 — Veteran fundraising agency Carl Bloom Associates (CBA) is adding pledge drive and telethon consulting to the expanding catalog of services it offers its partner/clients with the addition of long-time public television pledge drive producer Mary Ann Donahue as its newest professional associate.  Effective immediately, Donahue will work alongside CBA and its clients in public broadcasting and at other not-for-profits to professionalize and optimize their on-air fundraising drives.

Fundraising results from Carl Bloom Associates’ Direct Marketing Library Consortia ; a cooperative group of big and small public libraries across the country ; were very strong in the last few months of 2008.  Acquisition direct mail response rates were more than double those for the year before for one co-op member and up about 80% year-to-year on average for all participating libraries.

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