Saying thank you. Recession or no recession, it’s one of the most important things you can do to keep more donors. Of course, you might already know “the basics” — things like thanking your donors promptly, segmenting by giving level or personalizing your letters. But there’s lots more to effective, engaging thank-you letters. And with the help of nonprofits from Toronto to Tasmania, you’re about to find out how much more.
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