Surest Path

“Do you believe in magic? Some fundraising professionals do. A magic trick that’s highly popular is this: If you don’t ask for money, donors will give you money. Cool trick. But it doesn’t work. An organization I once worked with really, really wanted to make the magic work. So they tried it. Fortunately, they did it as a direct-response test … ” — To find out what happened, read Jeff Brooks’ Nov. 8 post “Not Asking: The Surest Path to Not Receiving” on Donor Power Blog at www.donorpowerblog.com