Princeton, N.J.

Princeton, N.J., April 7, 2009, The Daily Princetonian — Revised projections that the University endowment will lose 30 percent of its value by the end of this fiscal year have forced administrators to cut next year’s budget by $88 million, President Tilghman announced in an e-mail to the campus community Monday morning.

Men are a somewhat forgotten demographic in the fundraising world. Nonprofits have long created campaigns that target women, minorities or other specific groups, but men seem to fall by the wayside, lumped into other general campaigns.

This probably is a mistake. Those few groups that do target men as potential donors find that while men give to fewer causes than women do, they give more to those causes they support — and there are some proven ways to make your work their cause.