Until November, Lisa Traina had a classic New York glamour job: organizing private parties in the Art Deco opulence of the Rainbow Room. Now she spends 10-hour shifts walking down gritty sidewalks trying to persuade homeless people to go to the Bowery Mission for food and shelter.

Charity: is an organization dedicated to spreading awareness about extreme poverty, educating the public, and provoking compassionate and intelligent giving.

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