Kissimmee, Fla.

May 23, 2006 By Abny Santicola, editor, FS Advisor Cause marketing is a win-win relationship built on the premise that there are key things that nonprofit organizations can offer to corporations and vice versa. Kissimmee, Fla.-based Give Kids the World has long relied on corporate partnerships to support its work fulfilling the wishes of children with life-threatening illnesses. Previewing her session from the Cause Marketing Forum June 12-14 in New York City, GKTW President Pamela Landwirth talks about those successful partnerships. According to Landwirth, corporations can support nonprofits in numerous ways, including: 1. Cash donations. 2. In-kind gifts. 3. Workplace

Communicating With Older Citizens Oct. 25, 2005 By Abny Santicola Citizens 65 years and older do not usually respond to traditional motivational techniques due to differences in their value structure and informational processing as compared to younger people. Understanding these differences, the psychology of aging and older citizens' motivators can increase the probability of closing the gift, explained R. Jay Ribble, chief development officer at the American Red Cross, in his presentation, "Getting to Yes! A Guide to Understanding and Communicating With Our Elder Citizens" at the 2005 National Conference on Planned Giving in Kissimmee, Fla., last month. Nonprofits looking to receive planned gifts