1. Reserve a YouTube.com URL to match your Web site. It’s important that your organization’s YouTube URL match your Web site’s URL in case you ever promote your YouTube channel in print materials or in your e-mail signatures. For example, Big Cat Rescue: www.bigcatrescue.org www.youtube.com/bigcatrescue Even if you don’t plan on using YouTube immediately, sign up and grab that URL before someone else does! PLEASE NOTE: When signing up for your YouTube account, your “username” becomes your YouTube URL! So, in this example, Big Cat Rescue has the username “bigcatrescue.” 2. Use your organization’s logo as your channel’s profile picture. Odds are that
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