Dodge City

“Group editing? Many-to-many publishing? If this highly democratic social media sounds tough to control and a bit chaotic, then you already understand a major challenge of the new Internet. These are often called the Wild West Days for Web 2.0. But just as the sherrif, the schoolhouse and indoor plumbing all came to Dodge City, some rules and lessons are emerging as the Web changes. In fact, one development is positively comforting: The new online tools neatly fit the culture and needs of nonprofit organizations.” — Fundraising consultant Dick McPherson, founder of McPherson Associates, in his book, “Digital Giving: How Technology is Changing Charity”.

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