October 28, 2009, The New York Times Mario Casasnovas was on the green roof of the Bronx County Building a couple of weeks ago, remembering the flowers there in the summer and offering some tips about handling the sedum that is the main plant on the roof. “The roots from the clover,” a weed, “tend to wrap around the roots of a sedum,” he said, nine floors above the Grand Concourse, near Yankee Stadium. “You’ve got to be careful not to pull out the sedum with the clover.”

FundRaising Success’ April cover story is a profile of the fundraising strategies at the Food Bank For New York City, which provides more than 50 million pounds of food annually to more than 1,000 food-assistance programs throughout Brooklyn, the Bronx, Manhattan, Queens and Staten Island.

One of the organization’s keys to success both in awareness- and fund raising is integration, but not just among communications channels.

In fall of 2008, the 25-year-old Food Bank For New York City was facing a crisis. A quickly souring economy was a double-edged sword — making for an increased need among people requiring food assistance, and decreased donations of both food and money from businesses and individuals feeling the pinch.

The New York Times Company announced today the 10 semifinalists for the 2009 New York Times Company Nonprofit Excellence Awards. Now in its third year, the awards honor outstanding management practices and encourage innovation and communication among New York's large and diverse nonprofit community. In 2007, The Nonprofit Coordinating Committee of New York (NPCC) and the New York Regional Association of Grantmakers (NYRAG) joined the Times Company in the establishment of this program. All nonprofit organizations based in and serving New York City, Long Island and Westchester are eligible to apply. The application period ended for the 2009 submissions on Nov. 21, 2008. The organizations, which vary in size and in the types of services they offer the community, were chosen by the program's selection committee for their outstanding management.

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