Boys Ranch

Improving Donor Interactions March 7, 2006 By Abny Santicola, associate editor, FundRaising Success Also from the DMA Nonprofit Federation 2006 Annual Washington Nonprofit Conference: Bobbie Dean, CFRE, and vice president for development at Cal Farley's Boys Ranch and Girls Town U.S.A., an Amarillo, Texas-based Christian organization that provides professional programs and services to families to aid in child development, had these tips for organizations looking to improve their interactions with donors: 1) Information is critical. "Donors and their information are organizational assets," Dean said, adding that organizations should be aware of things such as a donor's educational level and the number of children he