NEW YORK, July 29, 2009 — The Direct Marketing Association (DMA) today unveiled its "DMA Certified Marketing Professional" program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing.

You’ve almost certainly had the meeting. You know, the one about how to survive the crunch, the crisis, the catastrophe — or whatever you want to call it. The meeting where you probably were uncertain about what to do and even about what the impact might be on your organization. Maybe the only thing everyone agreed on was that it’s a difficult situation in fundraising at the moment with few clear answers on how to survive.

An often overlooked market segme By PAUL BARBARGALLO At 38.8 million, the U.S. Hispanic population continues to be the fastest growing ethnic market and accounts for roughly half of the nation's population increase of 6.9 million between April 2000 and July 2002, according to the U.S. Department of Commerce, Bureau of the Census. More than one in eight people in the United States are of Hispanic descent and, by 2010, Hispanic Americans will become the second largest ethnic group — following behind non-Hispanic whites. Strangely enough, despite an estimated spending power of $580 billion, Hispanics represent an under-served and often neglected market. "Hispanics

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