Direct Mail: Nonprofit Membership Cards in Fundraising Mail
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Melissa Ward, senior content editor for Direct Marketing IQ, discusses two membership card mailings from two nonprofits — the National Humane Education Society and ASPCA — utilizing membership cards in their direct-mail fundraising efforts. She shows how one fails to impress, while the other knocks it out of the park. For access to more mailings like the ones seen here, visit Who's Mailing What!