Benchmarks Pre-COVID19: Does Any Of This Matter Today?

Benchmarking peer-to-peer behavior provides us with wisdom about how to do things better. It allows us to understand how participants are already behaving and what kinds of event environments they are in. Once we understand that, we can use this knowledge to predict what they’ll do if the environment changes, by our efforts or by unavoidable outside influence like a global pandemic. Then we can modify the event environment to encourage engagement.