World Wildlife Fund
Which nonprofits wield the most influence on Twitter?
It’s not one of America’s most established or best-known organizations. It’s Charity: Water, a new global-development group that has 1.3 million followers, far more than any other charitable group we could find.
Only five organizations from the top 20 Twitter list appear on The Chronicle’s latest survey of the top 400 nonprofit organizations ranked by private donations: Red Cross (13), Unicef (21), Care (33), Save the Children (66), and World Wildlife Fund (173).
In a struggling economy, many other charities will also be conducting year-end campaigns that mix e-mail, social media, traditional mailings, and advertising. What’s more, many of them will be making pitches for gifts right up until New Year’s instead of wrapping up earlier as they did in the past.
Charities have little choice, says Ms. Dyer. “This is a busy time of year for donors, and it is cluttered in terms of competing messages. It is all the more important for us to make a bigger impact.”
In order to truly maximize fundraising dollars, organizations must use a multichannel approach, combining online and offline communications for maximum engagement. During the inaugural FundRaising Success Virtual Conference & Expo held on May 20 (and available on-demand until Aug. 24), three fundraising professionals — Jenny Kellum Lee, creative director of Oklahoma Medical Research Foundation; Kate Millea, interactive consultant at Convio; and Jessica Fraser Sotelo, manager of online marketing at World Wildlife Fund — tackled the multichannel integration process in the session “Get It Together!”
April 20, 2010, Press Release — Social giving tournament website www.HumanityCalls.org will be launching its initial event, the eBay Fundraising Tournament for the Environment, on April 22. Environment focused nonprofits are invited to sign up. Dozens of organizations, including Amazon Watch, The Nature Conservancy, Light Up Malawi, Water.org and the World Wildlife Fund, have joined.
This first HumanityCalls.org tournament has been seeded with $50,000 from eBay in support of the environment, including challenges such as climate change, conservation, recycling, renewable energy and pollution. Individuals will drive-up the tournament cash pool through their own contributions, vote on the most deserving nonprofits and help engage others through Facebook and Twitter.
Austin, Texas, November 17, 2009 — Convio today announced the winners of its third annual Innovator Awards as revealed at a ceremony last night at the Convio Summit, the company’s annual conference where more than 650 nonprofit clients, partners and industry thought leaders gather as a community to share common experiences and effective strategies in email marketing, online fundraising, online marketing, social media and advocacy for nonprofits. The Innovator Awards recognize clients who have shown innovation and achievement through the use of Convio’s online fundraising and donor management software and services to better engage supporters to help fulfill their missions.
NEW YORK, June 10, 2009 — The Arlington, Virginia-based environmental non-profit, ‘Rare’ (www.RareConservation.org) – considered by many to be “global conservation’s ground game” and named “one of the best charities you’ve never heard of” by Motley Fool – calls it “the Wilson Challenge”…
Feeding America, the nation's largest hunger-relief organization, announced today that it will partner with Gap Inc. through its "Give & Get" program to help raise funds for Feeding America's essential country-wide food assistance programs.
This mailing from the World Wildlife Fund caught my eye because it’s simple, and efficient in its use of some key direct-mail response boosters. The face of the 4-inch-by-9.5-inch outer envelope shows a four-color photograph of a tiger with the teaser, “Who’s Watching Her Back?,” and on the back is response-booster No. 1: a time-sensitive premium offer that reads, “Respond within 10 days to get your choice of three WWF Gund plush animals! See inside for details …” Inside the carrier is an 8.5-inch-by-14-inch, double-sided letter with a detachable reply device at the bottom. The letter is printed on yellow paper in typewriter font and