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10 Things You Can Learn From Real-World Donor Thank-You Letters
May 12, 2009

Saying thank you. Recession or no recession, it’s one of the most important things you can do to keep more donors. Of course, you might already know “the basics” — things like thanking your donors promptly, segmenting by giving level or personalizing your letters. But there’s lots more to effective, engaging thank-you letters. And with the help of nonprofits from Toronto to Tasmania, you’re about to find out how much more.