The New York Times

CUNY Meets Ambitious Fundraising Goal Three Years Early
March 27, 2009

March 25, 2009, The New York Times — When the City University of New York began an ambitious fund-raising campaign in 2004, the first in the system’s history, some were skeptical. “People were nervous at the time because it was new,” said Matthew Goldstein, the chancellor and himself a City College alumnus.

Recession Takes Toll on Direct Mail Ads
March 23, 2009

Responding to the financial crisis, American companies sharply reduced their spending on direct-mail marketing last year, according to the Winterberry Group, a marketing consultancy. Winterberry said this was the first such decline in more than 60 years of record-keeping. The company arrived at the figures by surveying 305 companies in the direct-mail industry.

Taking a Step-by-Step Approach to Growth
March 20, 2009

NEAL BENEZRA is not a showman. But as museum directors nationwide face plummeting endowments and potentially crippling budget cuts, Mr. Benezra’s even-keeled approach and penchant for collaboration in his stewardship of the San Francisco Museum of Modern Art may be a blueprint for how to endure the financial uncertainty.

In Lean Times, New Ways to Reach Out
March 19, 2009

Some 150 yoga fanatics, mats in hand, gathered in the second-floor atrium of the Museum of Modern Art one recent Saturday morning. They were there to “Put the oM in MoMA,” as the invitation read.