The Americans for the Arts Action Fund

Dramatic and quickly implemented changes like the United States government shutdown are challenging to respond to promptly and well. Nonprofit marketers like you are already limited in bandwidth and budget so when a change of direction comes fast, it can be hard to redirect. But it’s imperative to jump on these opportunities communications-wise if your issue or services are likely to be directly effected and/or you can "newsjack" this top-of-mind story to bring attention to your issue or cause. Relevance rules but has a short lifetime!