The American Society for the Prevention of Cruelty to Animals

ASPCA Gets Ready to 'Go Orange for Animals'
March 2, 2009

This April, the ASPCA(R) (The American Society for the Prevention of Cruelty to Animals(R)) will once again commemorate Prevention of Cruelty to Animals Month - an extremely important month for animals. From its beginnings three years ago as a small grassroots adoption event in New York City, the ASPCA's April celebrations have mushroomed into a nationwide celebration of the human-animal bond and the organization's victories on behalf of animals.

ASPCA Unveils New Grassroots Program
February 12, 2009

The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) today unveiled, an new online network which will give ASPCA supporters across the country the chance to become an “ASPCA Ambassador.”

Tips for Increasing Phone Contacts
August 28, 2007

One of the biggest challenges to telefundraising is making contact with the people you’re calling. But Jim Chmielewski, vice president of client services for telemarketing firm Public Interest Communications, says it’s worth the effort. For one thing, you can get immediate feedback from the person you’re contacting, whereas with direct mail, it takes time to receive feedback -- if you get any at all. So if an organization is looking to test a new case statement or issue, the telephone is great for that because it can get immediate feedback from its members. The telephone also works well when trying to convert

10 Money-Saving Tips for Small Nonprofits
August 14, 2007

As a member of the press, I was barred — and rightfully so, I say — from attending the “Special Nonprofit Only Sessions” at the DMA Nonprofit Federation 2007 New York Nonprofit Conference last week. So I wasn’t able to hear the presentation on ways small nonprofits with limited resources can still compete with the big guys and win the hearts and wallets of donors. I did, however, have a chance to catch up with session presenters Joan Geiger, vice president of development for RAINN; Jerry McCathern, director of development at Hyacinth AIDS Foundation; and Tiffini Swanston, direct-marketing manager at the 92nd Street

Beyond Web 2.0 Buzz
August 14, 2007

Web 2.0 is the new kid on the block, for businesses and nonprofits alike. What follows any introduction of the phrase “Web 2.0” is a host of terms like Facebook, MySpace, YouTube, Flickr, Second Life, etc. — the list seems endless and grows by the day. It’s easy to get lost in the buzzwords, but the key to leveraging Web 2.0 capabilities is to do what your organization should have been doing all along: focusing on its mission and message. This was the advice shared by the presenters of a session on “How to Handle the Web 2.0 Curve Ball” at the DMA Nonprofit Federation

August 13, 2007

Steve’s Telefundraising Tips

Special Report: Multi-channel Fundraising
July 1, 2007

Nonprofit direct-response fundraising programs historically have centered around one channel, usually direct mail. But as other channels become more viable and new ones emerge — can you say W-E-B? — innovative organizations have become aggressive in incorporating them into their fundraising mix.

Tips From the Tops on Keeping Fundraising Fresh
February 13, 2007

Nonprofit fundraising often might feel like a never-ending task. Just when you seem able to juggle all the balls you’ve been handed, new ones in the form of different channels or higher goals are thrown into the mix. Maintaining tried-and-true fundraising techniques that have and still do shoulder the fundraising burden for your nonprofit while also keeping up with and on the cutting edge of new technologies and breaking ground into those new frontiers is no easy task. Ever wonder how your peers keep a fresh perspective on it all? Here, some of the winners of FundRaising Success’ 2007 Fundraising Professionals of the

Stars of the Sector Note Keys to Success
February 13, 2007

The winners of FundRaising Success’ 2007 Fundraising Professionals of the Year Awards are nonprofit fundraisers and consultants whose accomplishments have enriched the nonprofit sector. Each of their successes are a testament to their passion for the work that they do, and their ability to harness this passion for good. I asked award winners to share the keys to their success with FS Advisor readers. Here, a sampling of their responses: * Dixie Ost, director of direct marketing, Heifer International, and one of our Top Women in Fundraising: Find the smartest people, give them opportunities, reward success. * Chuck Longfield, chief executive officer, Target Analysis Group,

Q-and-A With Award Winners
February 13, 2007

When people involved in the nonprofit sector share with one another, it’s a beautiful thing. This was apparent at the DMA Nonprofit Federation conference last month, where the energy and enthusiasm was palpable. And it happens all the time on the many nonprofit blogs out there — more of which are being created every day, or so it seems. Inspired by all this sharing, we thought it would be cool to ask the winners of our 2007 Fundraising Professionals of the Year Awards to share some things about themselves: where they come from, geographically and professionally; where they want to be in the future;