Incorporating visual content in your nonprofit's giving campaign this holiday season is a fun way to engage your online audience, especially those younger millennials. Using Instagram to easily take photos and record videos and share them is a great way to do so. Here are eight ways to do that: 1. Launch your campaign on Giving Tuesday via Instagram. 2. Share photos from this year's achievements. 3. Film a 15-second video or take photos of your staff. 4. Have your staff say thank you.
If we truly care about those we serve, we realize quickly it is not about us individually but about our profession as a whole.
The Direct Marketing Fundraisers Association (DMFA) announced the winners of its Package of the Year Awards, showcasing nonprofits' best direct-mail and e-mail fundraising efforts.
A radiothon allows you to engage sponsors, board members, community leaders and prospects in the life of the organization. You cannot place a price on this unpaid advertising. The ultimate key to success is to keep the organizational focus simple and easy to comprehend.
Charities in New York state have collectively raised more than $400 million for Hurricane Sandy relief efforts, the state's attorney general said Thursday. A survey of 88 nonprofit groups by Eric Schneiderman's office found that as of mid-December, the fundraising for storm victims had been dominated by five charities, led by the American Red Cross ($188 million), the Robin Hood Foundation ($67 million), the Mayor's Fund to Advance New York City ($45 million), the Empire State Relief Fund ($15.4 million) and The Salvation Army's eastern U.S. division ($14.3 million).
More and more, it seems fundraisers and nonprofit consultants are touting the idea that "it's never too early" to start planning for the year-end holiday giving season. And recently, it seems like holiday fundraising campaigns are starting earlier and earlier.
Additional million-dollar donations for recovery efforts following Superstorm Sandy from a broad spectrum of corporations were announced this week. As of midweek, the Coach Foundation had joined the ranks of seven-figure contributors to Sandy recovery efforts, pledging $2 million to the American Red Cross Disaster Relief Fund, while apparel company PVH Corp. announced a donation of $1 million, to be shared equally by the Red Cross, the Mayor's Fund to Advance New York City and the Hurricane Sandy New Jersey Relief Fund.
Grizzard Communications Group announced that the fundraising agency has hired Todd Bemis as digital creative director and strategist. Bemis brings almost 20 years of extensive agency experience leading design efforts for Fortune 100s and major international nonprofits to Grizzard. Bemis will focus on developing new digital products and offerings for Grizzard clients that help boost fundraising revenue, increase engagement and strengthen brands.
Nonprofit organizations are starting to mobilize donations to help victims of Hurricane Sandy, but so far the sums appear to be small. That’s in part because the two big groups involved in disaster fundraising, the American Red Cross and the Salvation Army, declined to release a tally of how much they have collected so far.