Salsa Labs

Email. Love it or hate it, one thing is for sure: You need to be using it in your fundraising efforts. But email is no longer new—in that regard, it has more in common with direct mail than it does with 
social media or other app-based channels. For some, 
it’s become routine and unsexy, and with that comes a dangerous tendency to view email as a necessary evil, rather than a bonafide fundraising and marketing workhorse...

Wondering if your nonprofit should be on social media? Or maybe you are, but think you could do more. Either way, check out the new ebook, The Essential Guide to Social Media for Nonprofits. You'll get practical tips that will get you that much closer to reaching your social media goals - and ultimately, your organization’s mission.