Russ Reid

Check Out FS October!
October 7, 2010

Ever wondered what a h-u-g-e-l-y successful major-gifts campaign looks like? How about one that combines a planned-giving element, as well? Lucky you … our October cover story, "Leading Freedom (and Fundraising) Forward," explains how the American Civil Liberties Union pumped up its current coffers and ensured its financial stability well into the future with a…

Haiti giving reflects donor differences
September 3, 2010

The outpouring of charitable giving in the wake of the earthquake in Haiti reinforced the fact that people who give for emergency relief differ from everyday donors, a new study says.

Thirty-eight percent of Americans gave to help Haiti, including 52 percent of donors who regularly give to nonprofits, says the Heart of the Donor: Insights into Donor Motivation and Behavior for the 21st Century.

Older donors most generous
September 1, 2010

Baby Boomers and older donors are the most valuable givers and mainly give through the mail to nonprofits, which should focus their fundraising spending on the donors and giving channels that generate the biggest return now and perform the best, a new study says.

And donors prefer to give to charities that spend money on good management and fundraising, says Heart of the Donor: Insights into Donor Motivation and Behavior for the 21st Century.

And the Winners Are ...
September 1, 2010

It was a big year for the Gold Awards, folks! 2010 marked the year with the largest number of entries to date. All told, the 108 submissions represented 15 nonprofit organizations and 30 agencies. We're thrilled, and want to say congratulations to the winners and thank you to everyone who participated.

The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View
August 31, 2010

Fundraisers from all walks of life are encountering many challenges these days, but what do the C-level executives see as the most important issues facing the sector? At the Direct Marketing Association Nonprofit Federation’s 2010 New York Nonprofit Conference, three top nonprofit executives joined moderator Tom Harrison, president and CEO of Russ Reid, to discuss these issues in a two-part session, “Cracking the Shell: Open Dialogue & Discussion With America’s Top Nonprofit C-Level Executives on the Sector’s Most Pressing Issues."