Procter & Gamble

I suspect a good part of the reason why fundraising and especially acquisition are so flat or down lies in the business-as-usual, risk-adverse nature prevalent in the contemporary nonprofit mentality. Nowhere is this affliction among both agencies and nonprofits alike more pronounced than when it comes to direct-mail testing. The bread and butter of conventional nonprofit testing methodology has long been the A/B split test. And while the logic is sound, it is incredibly inefficient and unproductive.

To measure the effectiveness of a brand based on a single channel or a single campaign strategy is a terrible mistake. And, honestly, I'd like to see the media report on what matters — not just something that has a shock factor.

Steve Case, former CEO and chairman of America Online, Michael Eskew, former CEO and chairman of UPS, John Pepper, former CEO of Proctor & Gamble, Bob Nardelli, former CEO of Home Depot and Chrysler, and Ray Chambers, former chairman of private equity firm Wesray Capital Corporation, today shared their endorsement of The Civic 100, a survey initiative to survey, rank, and recognize S&P 500 corporations making a difference in communities, in a letter to current corporate CEOs.

New York, NY., September 14, 2009 — A new global business and public sector coalition – led by the Chief Marketing Officer (CMO) Council, the U.S. Chamber of Commerce and many notable non-profits – today announced a milestone initiative to “survey the socially beneficial way” by making donations to causes on behalf of those individuals participating in funded market research programs around the world.

NEW YORK & WALTHAM, Mass., June 23, 2009 — The Rockefeller Foundation and InnoCentive, Inc., the global open innovation marketplace, today announced the renewal of their successful partnership to link non-profit organizations with InnoCentive’s Web-based global network of “Solvers,” who are more than 175,000 of the brightest minds in science, engineering, technology and business. The partnership, first established in 2006, has been overwhelmingly successful in using InnoCentive’s primarily for-profit “open innovation model” to help non-profit organizations develop solutions for their work on behalf of the world’s most poor and vulnerable populations.

BOSTON, MA, June 16, 2009 — The National Initiative for Children's Healthcare Quality (NICHQ) today announced it has been awarded a $3.25 million grant from the Robert Wood Johnson Foundation (RWJF) to reverse the childhood obesity epidemic trend across the nation by training, supporting and providing technical assistance to healthcare professionals in becoming advocates for change within their communities.

CHICAGO, April 7, 2009 — The Blog Council, the world's leading forum for large companies to share best practices in social media, announced that Bob Pearson has left Dell to become its new President. Pearson was previously Vice President of Communities and Conversations at Dell, where he oversaw the company's social media efforts worldwide.

You’ve almost certainly had the meeting. You know, the one about how to survive the crunch, the crisis, the catastrophe — or whatever you want to call it. The meeting where you probably were uncertain about what to do and even about what the impact might be on your organization. Maybe the only thing everyone agreed on was that it’s a difficult situation in fundraising at the moment with few clear answers on how to survive.

P&G (NYSE: PG) is empowering consumers to help keep children in developing nations healthy through GIVE Health, a campaign under the company's Live, Learn and Thrive corporate cause. Through a coupon redemption program with P&G brandSAVER, Give Health invites consumers to help raise one million dollars to give the gift of health to children in need around the world through three charitable programs, including Pampers Maternal and Neonatal Tetanus Global Campaign, PUR Children's Safe Drinking Water Program and Always and Tampax Protecting Futures Program.