One of the best ways fundraisers can communicate the benefits of a technology investment to their organization is by demonstrating that it will save time and increase revenue. In their session “The ROI Question: Demonstrating the Value of Technology to Your Organization” at the NTEN 2007 Nonprofit Technology Conference last month in Washington, D.C., Derek Low and Bill Strathmann, director of operations and CEO, respectively, at Network for Good, shared advice on how to communicate the need for and benefits of technology investments for fundraising initiatives to organization leaders. First, they recommended creating a business case for the investment that should include the following: 1. Description,
Network for Good
You might not be a swashbuckling outlaw with green tights and a band of merry men, but read the book “Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes,” and you’ll feel like the lord of Loxley pilfering precious gold from Prince John and the sheriff of Nottingham.
In order to help organizational leaders who might be unfamiliar with marketing principles, author Katya Andresen, vice president of marketing at charitable-giving site Network for Good, shares her own successes with stealing corporate know-how and applying it to good causes in the nonprofit world.
Illuminating the Four Stages to Online Fundraising April 11, 2006 By Abny Santicola, editor, FundRaising Success Advisor There are four stages of online fundraising, according to San Francisco-based independent technology consultant Robert Weiner. They are acquisition, cultivation, solicitation and stewardship. In his session "Introduction to Online Fundraising" at the NTEN Nonprofit Technology Conference in Seattle in March -- co-presented with Clint O'Brien, vice president for business development at Care2 -- Weiner discussed the various issues that come up in each stage. 1) Acquisition. People can sign up to become members or donors on your Web site or you can collect e-mail addresses at events.
Three Keys to Cultivating Donors Online Dec. 27, 2005 By Bill Strathmann Network for Good's success is rooted in three principles of online outreach, which are key to any nonprofit focused on cultivating donors on the Internet: 1) Reach out to audiences when they already feel an impulse to give. Network for Good does this through our powerful media partners, AOL and Yahoo! For example, in the wake of Katrina's devastation and after the horrible earthquake in South Asia, AOL and Yahoo! news content included "how to help" links to our site. People heard the news, they were moved by the plight of