A new market-research program launched in conjunction with the Sept. 11 National Day of Service and Remembrance pairs giving with worldwide market research. Pause to Support a Cause allows philanthropic-minded consumers to sign up to be part of a special survey panel and take part in market-research surveys that benefit their charities of choice.
Network for Good
The human mind is like one of those kitchen gadgets featured in late-night infomercials. It beats, twists, separates, slices, dices and otherwise transforms everything that enters it. You gave someone a carrot, but before you know it, she's turned it into a bouquet of julienned strips.
New York, NY., September 14, 2009 — A new global business and public sector coalition – led by the Chief Marketing Officer (CMO) Council, the U.S. Chamber of Commerce and many notable non-profits – today announced a milestone initiative to “survey the socially beneficial way” by making donations to causes on behalf of those individuals participating in funded market research programs around the world.
No matter how successful their direct-mail campaigns, organizations of all budgets, sizes and missions should consider what else they can be doing to bring in more donors, especially as new opportunities — Facebook, Second Life, SMS, MySpace, e-mail, Twitter, etc. — explode onto the scene.
So says Eric Rardin, director of nonprofit services at Care2, an online social network of nearly 10 million people worldwide concerned with a healthy environment and living sustainable lives.
So you've done your homework, and you're convinced that your organization should dabble in social networking. You're not alone — according to ThePort Network, Common Knowledge and NTEN, 74.1 percent of nonprofits have a presence on Facebook, and 30.6 percent have social-networking communities on their own sites.
Still wondering what this Twitter thing people keep talking about is and if/how your nonprofit can use it to connect with constituents?
In the Network for Good webinar "Twitter Fundraising: Holy Grail or Fail Whale?" in late April, presenter John Haydon, a social-media marketing coach and consultant and publisher of a free report for nonprofits called "Twitter Jump Start: The Twitter Guide for Small Nonprofits," shed some light on what Twitter is, mastering the four post types, the advantages of Twitter vs. e-mail and direct mail, and Twitter campaign-management basics.
SAN FRANCISCO, CA, June 24, 2009 — Esurance, the direct-to-customer online auto insurance company, announced the winners of its annual grant program for charitable causes. For the past two years, Esurance associates in each of Esurance’s office locations nationwide have helped select worthy organizations the company supports for its cause marketing efforts. In 2009, to streamline the submission process and help connect its charitably-minded associates across the U.S., Esurance partnered with leading charity-focused social Web platform, YourCause.com.
SAN FRANCISCO, June 23, 2009 — Esurance, the direct-to-customer online auto insurance company, announced the winners of its annual grant program for charitable causes. For the past two years, Esurance associates in each of Esurance's office locations nationwide have helped select worthy organizations the company supports for its cause marketing efforts. In 2009, to streamline the submission process and help connect its charitably-minded associates across the U.S., Esurance partnered with leading charity-focused social Web platform, YourCause.com.
Used strategically, the Web offers myriad opportunities to raise funds from wealthy donors.
In the session "Taking Leadership Online: What's Hype and What Works in Online Fundraising" at Fund Raising Day in New York 2009 presented by the Association of Fundraising Professionals Greater New York Chapter in early June, presenters Nancy Haitch, deputy vice president of development for International Rescue Committee; Alia McKee Scott, principal at Sea Change Strategies; and Jono Smith, vice president of nonprofit marketing at Network for Good, discussed management strategies that trail-blazing organizations have followed in using the Internet to begin, sustain and enrich relationships with top donors, prospects and volunteers.
In the Network for Good webinar "Broadening Your Fundraising Net: Diversifying Your Fundraising Channels to Build a Financially Healthy Organization" in late April, Cindy Adams, president and CEO of GrantStation, discussed how organizations can diversify fundraising income streams to help become financially healthier. She looked at how and why organizations should assess their existing revenue streams, ways to boost the bottom line by building on what you already have, and best practices for developing a funding plan. She also recommended some practical assessment tools.