Nature Conservancy

New Philanthropy Survey Shows Americans Over Age 50 Most Likely To Volunteer Time And Money
August 31, 2009

HARTFORD, Conn., August 19, 2009 —The Hartford Financial Services Group, Inc. (NYSE: HIG), in commemoration of the 25th anniversary of its industry-leading AARP(R)-branded auto and home insurance program, today announced the results of a new volunteerism and charitable gift survey among the 50+ population. The new research reveals key insights into the leading causes supported by consumers and how support may vary by age and AARP membership.

TripAdvisor Honored With Cause Marketing Forum's Halo Award
May 29, 2009

NEWTON, Mass., May 29, 2009 — TripAdvisor(R), the world's most popular and largest travel community, has won a gold Halo Award, American cause marketing's highest honor. TripAdvisor won the "Best Use of Social Media" category for their fall 2008 "More than Footprints(TM)" campaign which distributed $1 million dollars between five travel-related non-profit organizations, including: Conservation International; Doctors without Borders; National Geographic Society; Save the Children; and The Nature Conservancy. Run by the Cause Marketing Forum, Halos recognize work that advances the interests of both nonprofit partners and a business, and are judged on conceptual strength, execution, business results, and cause results. The honors were announced in a May 28 ceremony at the Cause Marketing Forum's annual conference in Chicago.

Davlin Philanthropic Fund Announces First Annual Charitable Awards
May 18, 2009

WAYLAND, MA, May 18, 2008 — At a time when charities are looking for new sources of funding, the Davlin Philanthropic Fund has sent its first set of “sustainable giving” donations to nine charities.  This marks the first time a mutual fund has allowed investors to donate to charity a significant portion of the fees typically paid to fund management.

Nature Conservancy Receives Multimillion-Dollar Gift From Moviegoers
April 30, 2009

April 29, 2009, The Chronicle of Philanthropy — The Nature Conservancy’s Plant a Billion campaign, to raise $1 donations—each dollar covering the cost of planting a tree in Brazil’s rainforest—has been among the most successful online fund-raising efforts to date, raising more than $830,000 in its first year.

Payless ShoeSource, Customers and The Nature Conservancy Partner to Raise Money to Plant 100,000 Trees to Help Rebuild Atlantic Forest
April 13, 2009

TOPEKA, Kan., April 13, 2009 — Just in time for Earth Day, Payless ShoeSource and The Nature Conservancy today announced a partnership to raise money to plant a minimum of 100,000 trees to support the Plant a Billion Trees campaign dedicated to planting 1 billion trees by 2015 to help rebuild the Atlantic Forest in Brazil. As part of the effort, today, Payless is launching a Green BOGO(TM) (Buy One, Get One Half Off) sale to partner with shoppers to raise money for the important cause. Payless will donate $1 -- the cost to plant one tree -- for every Zoe & Zac green brand item sold through May 4 and on every Payless exclusive reusable shopping bag sold throughout the year.

Charities Battle World's Woes With Technology
April 10, 2009

SAN FRANCISCO, Agence France Presse, April 10, 2009 — Technology matters when it comes to doing good.

Nonprofit groups are learning from the corporate playbook, uniting under a NetHope banner to use collective clout to provide technology that helps save lives, protect nature and stretch precious donor cash.

AFP Conference Roundup: Six Best Practices for Balancing New and Traditional Media
April 7, 2009

The first step to learning how to balance new and traditional media to better connect with donors is to accept that we're living in an interconnected age. So said Mitch Maxson, senior creative director, and Scott Henderson, vice president of marketing, for MediaSauce in their session the 46th AFP International Conference on Fundraising, which took place last week in New Orleans.