National Audubon Society

List Look
March 1, 2008

Following is a sampling of new-to-the-market and newly managed lists.

A Complete Package
January 23, 2007

I’ve seen this mailing from the National Audubon Society in the stacks of mail I’ve pored through each month since taking on the task of writing this feature more times than I can count. And every time, it’s stands out because it makes joining the National Audubon Society seem like Christmas all over again. First, the 6-inch-by-9-inch full-color, glossy outer envelope announces that inside the mailing are details about a free bird feeder, and displays a picture of said gift. The 5.5-inch-by-8.5-inch reply slip features a detachable, cardboard, personalized temporary Audubon membership card. Copy next to the card informs recipients that a gift of as

Spin 'Em a Yarn
September 1, 2004

In the search for a happy medium between esoteric jargon and more elementary copy, narrative could be the golden mean.

The National Audubon Society arrived at this crossroads in fall 2003. Faced with the challenge of mailing a letter that talked about the connection between members’ interests in conservation and science in an engaging way, Audubon turned to storyteller Carolyn Rapp.