DENVER, July 1, 2009 — Alicia Keys' appearance on the 2009 BET Awards Show Sunday night (June 28) raised more than $130,000 from more than 26,000+ mobile donors who texted their donations. Keep a Child Alive is the non-profit organization co-founded by Keys to provide health care and housing to children with HIV/AIDS in Africa and India.
Fundacion Teleton MexAmerica, the organization behind the annual Teleton, included a text to donate call to action for the first time ever in a nationally broadcast telethon. The nonprofit partnered with mGive.com to use its groundbreaking technology to raise an unprecedented amount of money through mobile donations. Viewers of the Telethon were asked to send a text message with the keyword TELETON to 90999 to give $5. The tax-deductible donation is charged to the donor's regular monthly cell phone bill.