ClearSky Aligns with the mGive Foundation to Enable Charitable Giving via Premium SMS
March 16, 2011

ClearSky Mobile Media Inc., a leading provider of mobile data services and content to regional wireless carriers, announced its alignment with The mGive Foundation to facilitate mobile donations from wireless subscribers via premium SMS (P-SMS).

Billions of charitable dollars were donated last year via text messaging, as thousands of charities integrated mobile donations into their fundraising efforts. Support for short codes allows consumers to make contributions to their charity of choice directly from their mobile phones.

mGive Powering Several Mobile Donation Campaigns for Japan Earthquake and Pacific Tsunami Relief Efforts
March 11, 2011

mGive will provide the technology platform behind several mobile donation campaigns raising funds for the Japan earthquake and Pacific tsunami relief efforts, including:

The American Red Cross – Text REDCROSS to 90999 to donate $10
Convoy of Hope – Text TSUNAMI to 50555 to donate $10
GlobalGiving – Text JAPAN to 50555 to donate $10
• World ReliefCorp of National Association of Evangelicals – Text WAVE to 50555 to donate $10

Survey Finds that Donors Who Pledge Money Via Mobile Text Messaging Are Willing to Donate Additional Dollars in the Future
February 2, 2011

Mobile donations serve as a great complement to more traditional giving channels such as direct mail, e-mail and online giving, according to recent findings from a survey commissioned by The mGive Foundation. The survey revealed that 86 percent of respondents who give to an organization via SMS-based mobile campaigns would consider giving larger dollar amounts via alternative giving channels.

In addition, 80 percent of survey respondents who were regular online and/or direct mail donors indicated that donating money via text would not preclude them from giving a larger amount via alternative channels.

Nonprofits get the message on using texts to raise funds
November 29, 2010

Charitable donations are shifting from collection trays and kettles to laptops and cellphones as more nonprofits turn to online and mobile fundraising.

From Facebook to Colorado Gives Day, high-tech campaigns are sweeping the nonprofit world.

Leveraging technology from Denver-based mGive, the Salvation Army is testing a text-message fundraiser this holiday season to supplement its traditional Red Kettle Christmas campaign.

It ushers in a new phase of mobile giving, which might soon include higher single-donation limits, corporate sponsors and deeper engagement between nonprofits and donors via texts.

Two Charities Test $25 Cellphone Contributions
November 8, 2010

The ability to ask for more than $10 via cellphone has long been on charities’ fund-raising wishlist. And after this holiday season, that wish might just come true.

From now until December 31, two charities are conducting holiday campaigns that will test whether donors are willing to make $25 contributions via text messages.

The mGive Foundation Initiates $25 Mobile Donation Trial With Major U.S. Wireless Operators and Charities
November 5, 2010

The mGive Foundation (, the leading 501(c)(3) public charity enabling and processing mobile donation campaigns in the United States, today announced that it has initiated a $25 mobile donation trial with most major domestic mobile carriers. The mobile donation trial raises the maximum mobile donation amount from $10 to $25, a first in the mobile donation industry.

Nonprofits Rush to Solicit Donations via Text, but the System Is Flawed
November 1, 2010

Texted donations currently are limited to $5 and $10 increments and capped by mobile phone companies at five a month from a single phone. Some nonprofits worry that they will cannibalize gifts that might come in larger amounts through more traditional channels like direct mail and online.

Perhaps most important, many nonprofits simply cannot afford the kind of promotional campaign needed to publicize mobile giving efforts, nor do they benefit from the kind of exposure that a round-the-clock, disaster-driven news event provides.

Helping Out With a Text
October 14, 2010

The mobile-giving industry has the potential to change the face of global philanthropy. The first U.S. campaign was a 10-second 2008 Super Bowl ad that raised $10,000 for United Way. That year $300,000 in text donations went to just over 100 charities. So far in 2010, mobile giving in the U.S. has brought in 100 times that ($50 million), for five times as many organizations.