Consumers Brown Bagging, Drinking Tap Water, Saving Money
November 6, 2009

November 5, 2009, MediaPost — A new Harris Poll finds that more than half of all adults are saving money by purchasing more generic brands, while over 40 % are brown bagging more often and cutting back on visits to hairdressers and barbers. Over 30% have switched to tap water and cancelled one or more magazine subscriptions. Smaller percentages, but many millions of people, have also cut down on dry cleaning, cut back or cancelled cable television service, cancelled a newspaper subscription, stopped buying their morning coffee, changed or cancelled their cell phone service, increased their use of carpooling or mass transit and cancelled their telephone landline service.

Study: Social Media Increases Email Usage
September 30, 2009

September 29, 2009, MediaPost — If social networks are truly transforming how consumers communicate, shouldn't they be affecting the Web's original killer app: email?  Not at all, according to preliminary data from Nielsen. To the contrary: "It actually appears that social media use makes people consume email more, not less, as we had originally assumed -- particularly for the highest social media users," says Jon Gibs, VP of media analytics at Nielsen.

Almost 2/3 of Consumer Mail Is Advertising
September 3, 2009

September 2, 2009, MediaPost — According to the USPS Household Diary Study, in 2008, U.S. households received 148.6 billion pieces of mail, and sent 21.3 billion. Mail sent or received by households constituted 81% of total domestic mail in FY 2008. 56% of the mail households received was sent Standard Mail. Only 4% of household mail, and about 3% of total mail, was sent between households; the rest was sent between households and non-households.

Study: Who's On Which Social Nets
August 4, 2009

July 27, 2009, MediaPost — Marketers that are frustrated with targeting specific age groups or demographics in Facebook, MySpace, Twitter and LinkedIn could glean insight from a recent study by Anderson Analytics.

Study: Deliverability Could Be Better
July 24, 2009

July 20, 2009, MediaPost — Between the U.S. and Canada, more than 20% of commercial, permission-based email doesn't reach the inboxes of intended subscribers, according to new data from email marketing and list management firm Return Path.