Challenge matches work — when they’re set up right. Learn where to find funders, how to be transparent with donors and matchers, and when to run campaigns to avoid fatigue while maximizing impact.
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Donation matching is losing trust. In this one-page report, MatchNice reveals insights from 122 nonprofit fundraisers on the growing confusion between matches and challenges. The findings highlight how misrepresentation of matches can erode donor trust, and outlines three simple steps nonprofits can take to restore confidence and inspire greater generosity through matching.
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The first solution that allows donors to set up an individual match via their donor-advised funds is launching this DAF Day, October 9. Built in partnership by MatchNice, Chariot, and Change, this pilot makes it easy for nonprofits to activate DAFpay-powered matching directly on their website. Download a one page overview to learn how to join and unlock more DAF giving.
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Donation matching is being reimagined for the modern era. Based on new research and a 2025 survey of 208 nonprofit fundraisers, this report reveals why traditional matching falls short, and how social, community-driven models can unlock more giving, build trust, and reshape the future of fundraising.
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