Marketing Communications

Subaru Facebook Fans Take the Wheel for 2012 "Share the Love" Event
August 8, 2012

Subaru of America Facebook fans take the wheel starting Aug. 6, and select two charities to join three others for the automaker's 2012 "Share the Love" event. Subaru has donated nearly $20 million to charitable organizations through its "Share the Love" sales event over the last four years. This year's fifth-annual event is expected to deliver $5 million in donations to five charitable organizations.

October 11, 2010

The Direct Marketing Educational Foundation (DMEF) today announced the election of new officers and 11 new members to its Board of Trustees for 2010-2011. The terms commenced earlier today at DMEF’s Annual Meeting, which was held at the Fairmont Hotel in San Francisco, California.

The DMEF Board of Trustees elected Richard Hochhauser, former president and chief executive officer, Harte-Hanks, Inc., as chairman. A marketing veteran, Hochhauser retired from Harte-Hanks in 2008, after 33 years of service.

Donor Motivations for Giving Vary With Income and Education
October 20, 2009

INDIANAPOLIS, October 20, 2009 — Despite some longstanding perceptions that people in different regions of the United States are more or less motivated to give to charity based on differing underlying values that might be specific to a region, a new analysis by the Center on Philanthropy at Indiana University has revealed that regional trends and values have less of an impact on donor motivation than income and education do.

Five Ways to Merge Ideas and Data for Great Direct-Mail Creative
August 1, 2006

For fundraisers who rely on direct mail, these are the best of times and the worst of times.

First, the bad news: The sheer volume of information bombarding donors — from traditional broadcast and print media to the Web, e-mail and instant messaging — is making it harder than ever to get attention for your appeals.