Lance Amstrong Foundation

This Dog Will Die, Unless …
October 24, 2006

Attendees at my two-day “Secrets of Copywriting” seminar at the DMA 2006 Annual Conference in San Francisco last week brought samples for a critique. And almost every sample from the fundraising sector — and virtually every appeal I receive — has the same problem. I mean that literally: They all look the same. And I’m not even talking about the free address labels and note cards. Please don’t think me callous when I say typically, there’s a lovable dog to save, a needy child to support, a desperate disease or disaster victim to rescue … along with formulaic copy such as: “We do important

Pedaling Hope
January 1, 2006

Development at the Lance Armstrong Foundation embodies seven-time Tour de France champion Lance Armstrong’s demon drive to empower cancer survivors.

A Catalog, You Say?
January 1, 2006

 Face it … life is not a Bob Hope movie. And just as a family of adorable tots can’t really make it in show business anymore by punching the air and yelling, “Let’s put on a show,” gone too are the days of, “Let’s have a catalog!” in the not-for-profit world. Having a merchandising program is one way for many nonprofits to raise unrestricted funds and to reach donors and prospects at a time when their mailboxes — both physical and virtual — are crammed with

A Fundraising Tour de Force
November 1, 2005

You don’t have to be a cyclist to know who Lance Armstrong is and what he’s accomplished. The seven-time Tour de France winner and survivor of testicular cancer is a mainstay in the media — whether he’ll compete for his eighth Tour de France win next year; his recent engagement to singer/songwriter Sheryl Crow; or his organization, the Austin, Texas-based Lance Armstrong Foundation, which raises funds to fight cancer through education, advocacy, and public health and research programs.

Are You Plugged In?
May 1, 2004

M.J. Dunion knew she had a mess to clean up six years ago when she was hired as director of development operations at Boston Medical Center, formed when a private academic medical institution and a city hospital merged. Her main task was to combine several departments that had been using different databases in fundraising efforts. She knew this largely was a matter of using the right technology as efficiently as possible.