How to use Email to Tell Great Stories
February 27, 2015

Great stories help turn prospective donors into lifelong advocates. But how do you create effective stories that create personal connections and use technology to nurture relationships? Marketing automation! This exclusive guide from Informz will help you.

Internal Vs. External Tools: Determining the Best Approach to Social-Media Marketing
January 12, 2010

A June 2009 study from the University of Massachusetts Dartmouth’s Center for Marketing Research found that 89 percent of nonprofits are using some form of social media, and these organizations now are outpacing businesses and even academic institutions in their adoption of social networking tools. With more than 400 Web sites and tools out there, according to research conducted by David Nour, managing partner of consulting firm The Nour Group Inc., how do nonprofits and associations know where to start? How do they to determine what components fit into their social media marketing strategy? This article will offer some information on internal versus external social media tools and how organizations can take advantage of them, to maximize their marketing efforts.

You've Got Donations
April 1, 2005

For more than 15 years, the Center for Economic Growth has operated as a regional economic- and business-development organization in New York’s Tech Valley region, which spans 18 counties. Through much of its his-tory, CEG had no consistent way to communicate with its funding partners, members, clients or the general community. Then, a few years ago, it switched to e-mail marketing.