Tips for Using Social Media to Build Awareness and Enable Participant Fundraising
July 21, 2009

The old way individuals thought about community — who they are and how they connect to likeminded people — was geographic. The neighborhood was the community, and people built community to physically be together, whether in their workplaces or churches. But today, people are centered more around electronic communities of interest. Things like online book clubs, professional networks like LinkedIn, and social networks are new ways to get a sense of self and community.