This past year, with the help of fundraising agency Grizzard Communications Group, The Salvation Army Canada used an integrated marketing strategy on its annual Christmastime campaign, branded the Dignity Project.
Check out recent posts from the Grizzard and CX Journey blogs.
FundRaising Success speaks with Integrated Marketing Advisory Board Chairman Michael Johnston, founder and president of Hewitt and Johnston Consultants (hjc), and IMAB member Sara Spivey, chief marketing officer at Convio, about the role of the IMAB and the importance of integrated marketing and fundraising in today's landscape.
Twelve organizations recently joined forces to create the first-ever Integrated Marketing Advisory Board (IMAB) for the nonprofit sector. The participating organizations are: Amergent, Avalon Consulting Group, Barton Cotton, CDR Fundraising Group, Convio, Donordigital, Grizzard Communications, hjc, Merkle, Russ Reid, SCA Direct and Thompson Habib Denison.
Grizzard Communications Group announced that it has hired Lori Connolly as vice president of research and analytics. Connolly will be responsible for research and analytics strategy development for multichannel fundraising on behalf of a variety of clients.
Los Angeles-based Brewer Direct has inked agency of record agreements to manage direct response fundraising programs for the Kansas City Rescue Mission and Gospel Rescue Ministries of Washington D.C. The additions bring the agency’s roster of Rescue Mission clients to 18 nationwide.
Work for the Kansas City Rescue Mission will focus on developing a new, fully integrated donor acquisition strategy. For Gospel Rescue Ministries, Brewer Direct will design, implement and manage end-to-end direct response fundraising campaigns across multiple channels.
Grizzard Communications Group announced that it has hired Karen E. Gleason as group vice president and senior strategist. Gleason will be responsible for leadership on national accounts and developing strategies for multichannel fundraising for a variety of clients.
Grizzard Communications Group and Convio Inc. announced that they have partnered on a new solution for nonprofit organizations that integrates Convio’s online marketing and fundraising platform and best practices model, known as Convio Go!™, with Grizzard’s direct response strategies and capabilities for implementing integrated campaigns. The new offering, Go! Forward, gives nonprofit professionals access to Convio’s online marketing tools and Grizzard’s direct marketing resources.