Recently, Experian Marketing Services put together an interesting infographic (at right) on some key statistics in the world of online and mobile marketing.
The Direct Marketing Educational Foundation (DMEF) today announced the election of new officers and 11 new members to its Board of Trustees for 2010-2011. The terms commenced earlier today at DMEF’s Annual Meeting, which was held at the Fairmont Hotel in San Francisco, California.
The DMEF Board of Trustees elected Richard Hochhauser, former president and chief executive officer, Harte-Hanks, Inc., as chairman. A marketing veteran, Hochhauser retired from Harte-Hanks in 2008, after 33 years of service.
In “Star Wars Episode IV,” Luke Skywalker struggles to convince Han Solo to help him save Princess Leia, stuck in the detention block on the Death Star. “But they’re going to kill her!” Han Solo’s cold response? “Better her than me.” So Luke changes tack, and after a beat says, “She’s rich.” Han Solo comes back with, “How rich?” Encouraged, Luke blurts out, “More money than you can imagine.” Han smiles, saying, “I don’t know, I can imagine quite a bit.” You know the rest of the story: Han opts in, Luke and Han take some significant risks, the Princess is rescued, and then