(Press release, March 23, 2015) — Chapman Cubine Adams + Hussey (CCAH), a full-service direct marketing firm serving global nonprofit organizations, is proud to announce that it has been awarded seven coveted Pollie Awards, the industry's highest honor bestowed on political consultants at the national and international level, from the AAPC. CCAH was recognized in four separate categories — sweeping one entire category — for its exemplary work during the 2014 political season. CCAH's Pollie Award wins are as follows:
The Direct Marketing Association (DMA) honored Hearst Magazines, MetLife and Lisa Arthur of Teradata with DMA's 2014 Marketer of the Year Award at a ceremony held during DMA2014 in San Diego. Each year, the DMA Marketer of the Year award recognizes a company or individual for outstanding achievements in the direct-marketing community, with alumnae including many of the industry's most innovative brands and marketers. This year, DMA presented the award to two companies for their joint initiative on multichannel campaigns and one individual for demonstrating outstanding innovation, leadership, and corporate and environmental responsibility.
Fundraising consultant Nancy Schwartz shares seven steps to take to motivate your network to take the actions you need
- Abstraction is deadly. Be concrete and specific.
- Feature a single individual, rather than a group or - far worse - daunting stats that seem absolutely insurmountable.
- Focus on a positive story - with specifics - of someone whose life is improved as a result of your organization's work!
ACTION Against Hunger, a nonprofit group that fights malnutrition, is running a public service ad campaign that uses nontraditional, abstract imagery, rather than photos of starving children, to gain support.
Instead of employing photographs of starving children, the ads take a different tack. One shows a line of seven simple paper dolls; the doll in the middle is a stick figure compared with the other six. Copy in this ad says, “3.5 million children die each year from acute malnutrition. Take action. Save a child. ActionAgainstHunger.org.”