Infogroup will reposition its various companies as product lines or services under the Infogroup brand beginning July 1, CEO Clare Hart told Direct Marketing News. As a result, well-known direct-marketing brands, such as Direct Media Millard and Edith Roman Associates, will no longer be used.
The Omaha, Neb.-based company will roll out the new organizational structure and branding on the one-year anniversary of CCMP Capital Advisors' acquisition of the data and services company.





