Doctors Without Borders
NEW YORK, JUNE 2, 2010 – The international medical humanitarian organization Doctors Without Borders/Médecins Sans Frontières (MSF) and the VII Photo agency today launched “Starved for Attention,” a global multimedia campaign presenting a unique and new perspective of childhood malnutrition, a preventable and treatable condition that nonetheless claims the lives of millions of children each year.
The collaboration challenges established notions of malnutrition through a seven-part mini-documentary series; clichéd images are substituted with those of parents and health workers struggling to meet the nutritional needs of young, growing children. Starved for Attention highlights how increased childhood sickness and early death can be prevented with effective nutritional interventions. The campaign launch coincides with the onset of a particularly harsh “hunger gap” season in Africa’s Sahel region, the period when staple food crops run out before the next harvest and malnutrition typically increases.
The response from donors following January's earthquake in Haiti came in fast and furious — to the tune of tens of millions of dollars flooding in through every channel imaginable. From online donations to mobile text-to-give to traditional mail, the response was overwhelming. But questions also arose about today's giving environment, especially in a crisis. How do you keep new donors engaged? Is this the sign of a mobile revolution? How can you mobilize funds quickly and efficiently? How do you prepare for emergencies?
The day's take was a little smaller than average, just seven pieces. Two stood out from the rest for the sole reason they were not white — one a No. 9, closed-face, ivory outer with a gold foil-embossed corner card, and the other a 6-inch-by-9.5-inch special window with four-color printing on glossy stock. Of the five white packages, the mix included a 6-inch-by-9-inch closed face, a 6-inch-by-9.5-inch right window and three double-window No. 10s — one of which turned out to be quite providential.
Over the past couple of months, I’ve signed up for numerous organizations’ e-newsletters seeking innovators and strategic thinkers who look at an e-newsletter as more than a condensed version of their home pages.
I'm happy to introduce everyone to FS' new ?managing editor, Janet Spavlik, who comes to us from our sister publications, Publishing Executive and Book Business. You can reach her at firstname.lastname@example.org or 215.238.5317. I hope you'll all take a minute to welcome her to the joyous, abundant world of nonprofit fundraising.
Doctors Without Borders/Médecins Sans Frontières (MSF) is an international medical humanitarian organization created by doctors and journalists in France in 1971. Today, MSF provides aid in nearly 60 countries to people whose survival is threatened by violence, neglect or catastrophe, primarily due to armed conflict, epidemics, malnutrition, exclusion from health care or natural disasters.
Seattle, August 18, 2009 — PATH, a nonprofit organization that uses innovative technologies and solutions to solve global health problems, has been selected to receive the 2009 Conrad N. Hilton Humanitarian Prize of $1.5 million. The Conrad N. Hilton Foundation presents the annual award, the world’s largest humanitarian prize, to an organization that is significantly alleviating human suffering. The prize will be presented on September 21 in Washington, DC, with keynote speaker Muhammad Yunus, who is a Nobel Peace Prize laureate, founder of the Grameen Bank, and former Hilton Prize juror.
July 30, 2009 — tweetmyride is a Twitter-driven global charity campaign, created to raise money for 10 charities around the world in the lead up to Vancouver-based Australian, Gavin Romanis, participating in the international mountain bike race, La Ruta de los Conquistadores in Costa Rica from November 11-14, 2009 known as one of the toughest on the planet.
Holliston, MA, June 16, 2009 — LW Robbins Associates, an all-media direct response fundraising agency that has served nonprofit organizations exclusively for over 38 years, won 15 awards at the New England Direct Marketing Association's (NEDMA) 2009 Awards for Creative Excellence Show held at The Roxy in Boston on June 10, 2009.