Direct Marketing Fundraisers Association

The DMFA 2012 Package of the Year Awards Winners
August 6, 2012

Every year, the Direct Marketing Fundraisers Association holds its Package of the Year Awards to honor some of the best direct-mail and e-mail fundraising campaigns. This year's winners were announced in June, with Covenant House taking home the highest honor as the overall winner of Package of the Year.

DMFA Package of the Year Results Announced
June 13, 2011

The Direct Marketing Fundraisers Association passed along the full list of winners and runners-up for its Package of the Year awards. Bringing home the highest honor, Package of the Year, was Fountain House for its Flying Cat Pads and Cards campaign.

5 Fundraising Trends for 2011
December 28, 2010

At the Direct Marketing Fundraisers Association Year-End Luncheon, veteran fundraising expert Roger Craver, founder of DonorTrends and editor of The Agitator, shared five fundraising trends to get on top of in 2011.

CDR Appoints Jo Black Sullivan to Leadership Team
September 15, 2009

BOWIE, MD, September 15, 2009 —  CDR Fundraising Group today announced the hiring of Jo Black Sullivan as their new senior director of integrated marketing and manager of direct response television(DRTV).  In this newly-created position, Sullivan will focus on the strategic expansion of CDR’s services.  Sullivan comes to CDR Fundraising Group from a decade-long tenure at the American Society for the Prevention of Cruelty to Animals (ASPCA), where she most recently served as executive vice president of external affairs.

An Alluring Proposition
March 1, 2006

Let’s face it. As direct-response fundraisers, we don’t spend enough time trying to renew lapsed donors. Most of our effort goes into acquisition and current-donor programs — and for good reason.

Current-donor mailings generate the bulk of your income, so that’s always your first priority. And even though most acquisition mailings lose money in the first year, they do create future donors. (Note: If you’re making money or breaking even on your acquisition mailings, you’re doing a great job. You should request a raise from your boss immediately, and write to us here at FundRaising Success and tell us how you’re doing it.)