Direct Marketing Fundraisers Association

On Friday, the Direct Marketing Fundraisers Association held its 2012 Package of the Year luncheon, honoring the Package of the Year winners. Here are some notable quotes from the event.

Every year, the Direct Marketing Fundraisers Association holds its Package of the Year Awards to honor some of the best direct-mail and e-mail fundraising campaigns. This year's winners were announced in June, with Covenant House taking home the highest honor as the overall winner of Package of the Year.

FundRaising Success looks at amfAR’s 2011 Direct Marketing Fundraisers Association (DMFA) E-mail Renewal Package of the Year winning campaign, the holiday/year-end e-mail.

Paul Habig, executive vice president of SankyNet, shares some best practices for a successful fundraising e-mail campaign.

Sue Sena, founder of Sena Consulting and senior account manager of Tripi Consulting, offers her four top best practices for direct-mail fundraisers.

A look at the Direct Marketing Fundraisers Association Package of the Year winner: the Fountain House Flying Cat Pads and Cards renewal campaign, with Amy Tripi of Tripi Consulting.

The Direct Marketing Fundraisers Association passed along the full list of winners and runners-up for its Package of the Year awards. Bringing home the highest honor, Package of the Year, was Fountain House for its Flying Cat Pads and Cards campaign.

At the Direct Marketing Fundraisers Association Year-End Luncheon, veteran fundraising expert Roger Craver, founder of DonorTrends and editor of The Agitator, shared five fundraising trends to get on top of in 2011.

BOWIE, MD, September 15, 2009 —  CDR Fundraising Group today announced the hiring of Jo Black Sullivan as their new senior director of integrated marketing and manager of direct response television(DRTV).  In this newly-created position, Sullivan will focus on the strategic expansion of CDR’s services.  Sullivan comes to CDR Fundraising Group from a decade-long tenure at the American Society for the Prevention of Cruelty to Animals (ASPCA), where she most recently served as executive vice president of external affairs.

Let’s face it. As direct-response fundraisers, we don’t spend enough time trying to renew lapsed donors. Most of our effort goes into acquisition and current-donor programs — and for good reason.

Current-donor mailings generate the bulk of your income, so that’s always your first priority. And even though most acquisition mailings lose money in the first year, they do create future donors. (Note: If you’re making money or breaking even on your acquisition mailings, you’re doing a great job. You should request a raise from your boss immediately, and write to us here at FundRaising Success and tell us how you’re doing it.)