From a Lady Gaga prayer bracelet to special sushi rolls at restaurants, the disaster in Japan has led to a rash of relief efforts.
But as consumers become increasingly skeptical of cause-related marketing, celebrities, organizations and major marketers have to walk a fine line, trying to help without appearing to exploit the tragedy for profits.
Charleston, S.C., June 3, 2009 — Blackbaud, Inc. (Nasdaq: BLKB), today announced that Tony Award Productions, a joint venture between The Broadway League, Inc. and The American Theatre Wing, Inc., has selected The Patron Edge® to record ticketing history, process credit card transactions and manage reserved seating for its 63rd annual awards program recognizing Broadway productions and performances.
Alison L. Des Forges, a human rights activist and historian who tried to call the world’s attention to the looming genocide in Rwanda in 1994 and who later wrote what is considered the definitive account of the eventual slaughter of more than 500,000 Rwandans, was among the passengers killed Thursday when Continental Airlines Flight 3407 crashed near Buffalo. She was 66 and lived in Buffalo.