City of Hope realized it had a problem. In 2005, the now 95-year-old Los Angeles-based biomedical research, treatment and educational institution had been mailing an average of 11 annual appeals for about five years. But a changing of the guard that led to a fresh analysis of the development department’s overall effectiveness revealed no growth in net revenue from annual appeals since the program was first outsourced in 2000. It was a major red flag for Diana Keim, senior director of development at City of Hope, who was among the new leadership staff to come aboard in 2005. She concluded that the annual-giving
City Of Hope National Medical Center
April 1, 2008
January 1, 2006
As your mother said, saying “thank you” is really important. For nonprofit organizations, it’s essential. In fact, if you don’t express gratitude quickly and well, your donors are likely to give somewhere else.