Company: Cancer Research UK

We’re living in a networked society where people are interested in making a real difference by doing things through their own, self-selected communities — online and offline. This according to Bryan Miller, head of strategy and consumer insight at Cancer Research UK, who presented the session “Community Fundraising 2.0: The Future of Fundraising in Our Networked Society” at the first International Fundraising eConference May 12 to 14.

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