Company: BlueToad Inc.

Creating an exceptional digital content experience is important, but promoting it appropriately is the key to engaging your audience. We recommend identifying 3 to 5 reasons why your digital edition matters and then tell your readers about them. Read on to see how one publisher doubled their engagement overnight through an upgraded content experience and thoughtful promotion strategy.

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As a professional publisher of a traditionally printed brand, you will need to quickly adjust to a new landscape if you have suddenly found yourself focused on or even fully pivoting to a digital distribution strategy. It’s not the same as print. It also shouldn’t be anything like what you were previously doing when your digital strategy was simply an afterthought.

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Publishing business models have had no choice but to evolve over the last year. If you’ve found yourself focused more than ever on digital for one reason or another, here’s what you can expect in the transition.

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