Everyone in an organization’s annual-fund program has the potential to give a planned gift. It’s up to organizations to build an information base and marketing strategy that can identify these donors. This according to Lawrence Henze, managing director of Blackbaud Analytics, who addresses the topic in a whitepaper titled, “Making Planned Giving Work for You.” Five tips Henze recommends to reach out to planned-giving prospects are: 1) Keep your message simple. Messaging should be clear and concise and should focus on one type of planned gift at a time, Henze writes, as bequest prospects are different from annuities prospects, and so forth. He also
Relationships with your constituents are built on respect, trust and communication — qualities realized when you demonstrate that your organization is worthy of supporters’ time, energy and money. As nonprofits embrace the Internet’s power, e-mail is emerging as an increasingly important communication tool. Nonprofits that learn the communication preferences of their donors and prospects will have the advantage when competing with similar organizations for donations.
We all remember our favorite teachers: those men and women who shaped our lives by giving us the encouragement we needed to feel good about ourselves, to try harder and achieve more. These are priceless charitable gifts that last a lifetime. So why are teachers largely ignored by fundraising groups?
Keeping Privacy Top of Mind Nov. 8, 2005 By Abny Santicola, FundRaising Success Beth Givens, founder and director of San Diego-based Privacy Rights Clearinghouse, a nonprofit consumer information and advocacy organization, says nonprofits should be very privacy conscious. Some things nonprofits should have in place to ensure donor privacy include: Background checks. Any individuals in the organization who have access to personal and financial data should have background checks done on them. Training. "I think staff members should receive training in privacy and security protection, and they should also sign a confidentiality clause," Givens says. "Something in which they promise that they will safeguard
So the race is run, and the party’s over. Your walkathon, golf tournament, masquerade ball or dance-off raised thousands of dollars and introduced hundreds of people to your organization.
Now what? Sure, it’s time to start planning next year’s event. But even more importantly, many fundraising pros agree, it’s time to start thinking about how you’re going to get the people who gave at the event to keep on giving.
When you assess the sophistication, innovation and e-commerce prowess of Web sites in the nonprofit sector, it’s hard to accept the fact that e-giving accounts for only 1 percent to 2 percent of all funds raised by U.S. charities.
Not so long ago, online fundraising simply meant being able to accept credit card donations through a Web interface.
As nonprofits of every stripe delve into bigger and better campaigns, they rely more heavily on major gifts to meet their fundraising goals. Even in down economic times, organizations must keep their major-gifts campaigns healthy. The key, no matter what the economy, is a simple return to basics. Some points to remember: 1. KEEP UP YOUR ANNUAL FUND. Studies show that a vast majority of nonprofits with successful major-gifts programs also have strong annual-giving efforts. After all, major-gifts donors usually have a long history of annual giving before they move up. 2. DON’T OVERLOOK MID-LEVEL MAJOR GIFTS. Donors start to think of