I’m including the usual annual caveats about this list of words, especially this: If any word on the list is truly the most effective choice for reaching your reader, please go ahead and use it. I would simply suggest that you ask yourself if it’s truly the most effective choice. And, with that, here are a few words that Big Duck recommends you avoid (or at least be fully conscious that you’re using).
One hundred percent of profits from this Big Duck webinar on communicating with donors before, during and after a crisis will go to storm-recovery efforts in Brooklyn.
Two weeks ago, we here at FundRaising Success hosted our third annual FS Virtual Conference & Expo. If you weren't able to attend, did attend but missed a few of the sessions, or would like to view and listen to any of the sessions again, you still can! The free virtual conference is available on-demand until Jan. 15. Simply register here and view at your convenience.
The third annual FundRaising Success Virtual Conference & Expo takes place today. Check out the agenda and join us for a fundraising-filled day.
"Overall, we saw some very strong but very traditional campaigns — very few major risks or outside-the-box approaches," judge Dane Grams said. "Was this a wise choice? It seems like it was, as most of the results we reviewed were incredibly strong."
Announcing the 2012 On the Edge Campaign of the Year: SCO Family of Services.
Announcing the full list of the 2012 FundRaising Success Gold Awards for Fundraising Excellence winners.
Online games and other interactive efforts helped many charities increase donations during the crucial last months of the year, and many experts now expect to see far more of them in the coming year.
Giving donors a specific activity, such as making gifts or signing petitions online, makes their experience exciting and keeps them involved with the charity in a way that is more powerful than a standard donation page, says Claire Kerr, director of digital philanthropy at online fundraising-software company Artez Interactive.
But not all observers are sold on the durability of the new approach.