Bank of America

Spotify App Guilty Pledgers Raises Money for Charity From Cheesy Tunes
March 6, 2014

A new app for streaming music service Spotify wants people to donate to charity in return for getting their favorite songs played during friends’ parties. The Guilty Pledgers app requires party hosts to sign in using Facebook, then open up a party playlist. Friends can then pledge to any of a range of charities — more than 13,000 available on the JustGiving website — in return for adding tracks of their choice to the playlist. It’s the first fundraising app to be launched on Spotify.

7 Strategies to Reach Today's Finicky Donors
September 1, 2013

In a really smart move, organizers of the 2013 Bridge to Integrated Marketing and Fundraising Conference, which took place in National Harbor, Md., in July, set up chairs and monitors outside some of the more heavily attended sessions so participants who spilled out into the hallways could be comfortable and actually hear the speakers. I…

Half of Americans Say Giving Is Best Part of Wealth
May 21, 2013

Giving money away to good causes is the most satisfying part of life for at least half of America’s millionaires and billionaires, according to a survey released Tuesday by U.S. Trust, a subsidiary of Bank of America. Philanthropy ranked highest for a bigger share of the rich than the possessions and lifestyle that come with wealth, according to the study of 711 people with at least $3 million in assets beyond their home. Young rich people were more likely than others to cite philanthropy as the best part of wealth.

Top 10 Trends: How Major Donors Are Changing and What to Do About It
April 16, 2013

Major donors have changed a lot in what they want and expect from nonprofits. Ten years ago, you could raise good money with a “spray and pray”  appeal that was boring and generic. Now we have to work harder and smarter. The good news is that we can rely on plenty of research about major donors. What are they are thinking about their philanthropy and nonprofits? I’ve culled through the research — and here are my top 10 major-donor trends for 2013, along with a strategy to ride each trend productively.

Charitable Parents Raise Charitable Kids
November 20, 2012

Thousands of Americans have reached out to victims of Hurricane Sandy, and many are looking for ways to include their children. That kind of thinking is already bearing fruit, from the Point Pleasant, N.J., high school football players who are clearing out their neighbors' flood-damaged furniture to the kids of St. Ann School in Bridgeport, Conn., doing their part by setting up a hot cocoa stand.

Experts say schoolkids' charitable initiatives spike after national disasters such as Sandy. And the lessons learned can stay with children for a lifetime.

Fundraising Success for RNC Host Committee Came From Small Number of Big Checkbooks
October 19, 2012

The Republican National Convention Tampa Bay Host Committee brought in nearly $55.3 million in contributions: $44.9 million in cash and $10.4 million in donations of goods or services. The host committee had 18 donors who gave $1 million or more. Those included hedge funds and their founders, high-tech companies, industrialists, CEOs and several charitable trusts. Altogether, those 18 donors accounted for 60 percent of the money raised for the RNC.

America’s Top Charities Struggle to Recover From Downturn
October 15, 2012

Many of America’s biggest nonprofits have officially left the Great Recession behind, but the slow economic recovery continues to dampen results at even the most sophisticated fundraising organizations.

The 400 groups that raise the most from private sources achieved a median 7.5 percent gain last year, the third straight year of median gains for nonprofits in The Chronicle of Philanthropy's Philanthropy 400 rankings.